Great book on how to generate more sales with less stress; get more referral and repeat business. The key to selling is to treat prospect like a person, not a commodity.
- Selling is not a sales skill; it's a people skill
- Help people get what they want, so you'll get what you want
- Make prospect feels good about buying product
- People hate to be sold. But people always love to buy
- Making money is a goal, not a purpose in life
- Being a nice & decent person get you good result in sales
- Identify customer's needs by asking more questions